/ Overview

When Hyundai Motor America needed a streamlined, high-impact way to train its nationwide dealer network for new product launches, they turned to MODEFORGE for an innovative solution. The traditional model—costly in-person regional training events—had become a logistical challenge, often disrupting dealer operations and straining budgets. Hyundai sought a solution that could connect subject matter experts directly with dealer personnel, reduce overhead, and maintain brand integrity and engagement.

MODEFORGE answered the call with a fully branded, digital-first live event training system—delivering not just a cost-effective alternative but a performance-boosting transformation. This bespoke dealer training solution combined scalable technology, live production expertise, and tailored communication workflows, placing Hyundai’s leadership and product experts in direct conversation with dealers nationwide.

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/ Goals

Hyundai set out to achieve several key objectives with this initiative:

1. Reduce the Cost of Annual Dealer Training: Replace multiple in-person training events with a centralized, scalable virtual solution without compromising quality or engagement.
2. Minimize Disruptions at Dealerships: Deliver training without requiring dealer personnel to travel or leave operations unattended.
3. Enable Real-Time Access to Executives: Create a platform where top Hyundai executives and engineers could speak directly to the dealer network.
4. Preserve Brand Integrity: Ensure every touchpoint reflected Hyundai’s premium identity—from visuals and content to the technical experience.
5. Foster Individual Interaction: Allow every dealership participant to feel heard and engaged during live sessions, even in large-group formats.

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/ Service Delivered

To achieve these goals, MODEFORGE provided a full suite of services, ensuring the experience met both Hyundai’s strategic objectives and high production standards:

• Live Event Production and Management: From initial planning to day-of execution, our team handled all aspects of live event delivery, including script development, run-of-show creation, rehearsals, and executive coaching.
• Streaming Infrastructure: We deployed a robust, high-availability streaming environment capable of supporting thousands of concurrent viewers across devices and platforms—without lag or downtime.
• Studio and Facilities Management: Events were staged in professionally managed studio environments tailored to each session’s format and presenter requirements. This ensured high production value and a consistent user experience.
• 100% Hyundai-Branded Experiences: From digital backdrops and overlays to lower-thirds and transitional elements, every aspect of the event was meticulously branded to reflect Hyundai’s identity.
• Custom Triage Q&A System: We developed a bespoke Q&A workflow that enabled dealer employees to submit individual questions during live sessions. These were routed to appropriate subject matter experts in real time, enabling both mass communication and personal engagement.

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/ Results & Successes

The results of this project were felt company-wide:

• Significant Cost Savings: By moving to a virtual-first format, Hyundai realized substantial reductions in annual training expenses. Travel, lodging, venue rentals, and logistical overhead were virtually eliminated.
• Minimized Dealer Disruption: Dealerships could participate in training without halting daily operations. Personnel engaged from their own locations, with sessions archived for later viewing, ensuring flexible participation.
• C-Suite Accessibility: Hyundai executives and engineering leads were now able to communicate directly and more frequently with dealers. This created greater alignment between leadership vision and frontline execution.
• Engagement at Scale: With the custom triage system, every participant had a chance to ask questions, receive answers, and feel heard—regardless of location or time zone.
• Event Performance and Reliability: Every event launched seamlessly and without technical issues, reinforcing Hyundai’s credibility and professionalism with its dealer network.

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/ Collaboration Highlights

The MODEFORGE-Hyundai relationship was built on mutual trust, transparency, and a shared commitment to excellence. Our teams worked closely with Hyundai’s marketing, product, and executive stakeholders to ensure alignment at every stage.

Key collaborative elements included:

• Co-Creation of Event Content: Hyundai’s subject matter experts provided raw knowledge and updates, while MODEFORGE shaped them into broadcast-ready formats with visual aids, talking points, and interaction flows.
• Studio Coordination Across Multiple Regions: We helped secure and manage studio facilities in various locations, providing flexibility for presenter availability and time zone coverage.
• Real-Time Feedback Loop: During each event, our behind-the-scenes team monitored engagement metrics, chat, and technical feedback, adjusting in real time to optimize the experience for participants.

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/ Why This Project Matters

At a time when the automotive industry faces mounting competition and ever-evolving customer expectations, empowering dealers with up-to-date product knowledge is critical. Hyundai’s commitment to delivering top-tier training—efficiently and effectively—demonstrates their forward-thinking approach.

Moreover, this project exemplifies how digital transformation isn’t just about technology—it’s about rethinking how companies connect with their most important partners. In Hyundai’s case, giving dealers better tools, faster access, and meaningful interaction helped reinforce a culture of innovation and customer-centricity from the top down.

The bespoke dealer training solution also provides a replicable model for other departments, markets, or even other OEMs seeking to modernize their communications infrastructure.

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/ Looking Ahead

With a proven system in place, Hyundai is well-positioned to expand this training format to support:

• Future Product Launches
• Service and Technical Training
• Sales Performance Programs
• Regional Dealer Updates
• Leadership Summits

As new technologies like EV platforms and connected vehicle features become central to the Hyundai brand, the ability to communicate clearly, quickly, and credibly with dealer networks will be more important than ever.

Together, Hyundai and MODEFORGE are exploring ways to integrate additional features such as multilingual support, training certification modules, and AI-powered analytics to further refine and personalize the experience.

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/ Final Thoughts

This collaboration with Hyundai Motor America highlights how tailored digital experiences can solve long-standing business challenges while delivering measurable improvements in efficiency, engagement, and brand consistency.

By leveraging bespoke dealer training solutions, Hyundai has transformed how they educate and inspire their dealer network—setting a new standard for product launch support in the automotive industry.

At MODEFORGE, we’re proud to have played a role in this strategic evolution—and even prouder of the trust Hyundai placed in our team to bring their vision to life.