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Glossary

This glossary defines the core concepts we use to explain how modern discovery works across AI and search.
These definitions are written for clarity and consistency, and are referenced throughout the ModeForge site.

Core Terms

Generative Engine Optimization (GEO)
How content is structured so AI systems can understand, trust, and recommend expertise.

LLM Discovery
How buyers find experts through AI tools before traditional search.

Frameworks

The 3 AI Trust Signals
The three signals AI systems use to decide which sources to trust and recommend.