When Redbox+ of Orange County launched, they were more than just another waste management company—they were an innovative hybrid service, offering a patented 2-in-1 commercial dumpster and porta-potty solution that set them apart from competitors in the construction, event, and defense sectors.

But innovation alone doesn’t drive visibility, leads, or contracts. That’s where ModeForge connected the dots.

With the goal of building their brand, establishing a scalable marketing infrastructure, and pivoting quickly during the COVID-19 pandemic, Redbox+ of Orange County partnered with ModeForge to build a robust marketing strategy that touched every stage of the customer journey. The result? A thriving business with increased contracts, a smart pivot to B2C, and customer service that matched the quality of their product.

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/ Goals

Redbox+ of Orange County came to ModeForge with four key objectives:

1. Launch and establish a strong local brand presence in a competitive and commoditized market.
2. Develop marketing systems that could scale as the business grew.
3. Drive defense contract acquisition, particularly through B2G channels.
4. Adapt the marketing strategy quickly to accommodate a pivot to B2C during the unexpected market shifts caused by COVID-19.

Each of these goals required a balance of high-level planning and tactical execution. Success would depend on aligning brand positioning with the right digital channels and building the systems to support rapid growth.

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/ Services Delivered

To meet these ambitious goals, ModeForge deployed a full-funnel marketing suite:

1. Marketing Strategy

MODEFORGE started with a deep discovery session to understand Redbox+’s unique value proposition. From there, we crafted a brand message and tone tailored to resonate with both government agencies and residential contractors. We defined clear market segments, messaging frameworks, and channel prioritization strategies.

2. Search Engine Optimization (SEO) & Marketing (SEM)

We conducted a comprehensive local SEO audit and keyword strategy, targeting high-intent phrases such as “dumpster rental Orange County” and “porta potty with dumpster.” Our Google Ads campaigns focused on both B2B and B2C personas and included extensions to highlight services, reviews, and fast turnaround.

3. Social Media Marketing

Using a combination of organic and paid efforts, we built Redbox+’s presence across Facebook and Instagram. Content included project highlights, customer reviews, and educational tips for job site management, all tailored to boost engagement and brand trust.

4. Email Marketing

We established a CRM-integrated email marketing system that supported lead nurturing, customer follow-ups, and seasonal promotions. Campaigns were designed to increase repeat business, solicit reviews, and keep the brand top of mind.

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/ Results & Successes

The success of our work together is best reflected in measurable results:

• 100% Established Company Launch Marketing Strategy and Processes
  From message refinement to content calendars and CRM integrations, ModeForge built the full marketing infrastructure needed to support Redbox+ of Orange County’s business growth from day one.
• 100% Increase in Defense Contracts
  Our focused SEM and email campaigns—targeting procurement officers and facilities managers—led to a doubling in the number of secured defense and government contracts within 12 months.
• 100% Pivot to B2C Strategy from B2G Because of COVID
  When government and commercial construction slowed due to pandemic restrictions, we quickly shifted messaging and ad spend to target homeowners doing renovation projects, as well as independent contractors. This pivot kept the business thriving during a time when many competitors struggled.
• 100% Customer Service
  Our systems empowered Redbox+ to maintain a high-touch, responsive customer experience. With marketing automations in place, their internal team could focus on service delivery while keeping customers engaged and informed.

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/ Collaboration Highlights

MODEFORGE’s engagement with Redbox+ was built on trust, transparency, and responsiveness.

• Open Lines of Communication
  From weekly check-ins to shared dashboards, Redbox+ always had a clear view into campaign performance and project timelines.
• Agility in Strategy
  The pivot to B2C wasn’t just an idea—it was executed in less than three weeks. ModeForge adjusted ad copy, landing pages, and campaign targeting to reach new audiences practically overnight.
• Empowered Internal Teams
  We didn’t just deliver assets—we equipped the Redbox+ team with documented marketing processes, training, and tools so they could sustain long-term success even beyond our active engagement.

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/ Why This Project Matters

The waste management and portable sanitation industries are not traditionally associated with cutting-edge marketing. But Redbox+ is not a traditional provider. With a unique value proposition and a clear opportunity to dominate their niche, the business deserved a marketing strategy that matched its ambition.

This project shows what’s possible when smart marketing meets operational excellence. By aligning brand messaging, digital visibility, and automation, we helped Redbox+ punch above its weight in a competitive region.

Just as importantly, we helped future-proof their business—giving them the flexibility to adapt during economic uncertainty and come out stronger.

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/ Looking Ahead

As Redbox+ of Orange County continues to grow, the foundation built through this collaboration continues to deliver value:

• Their SEO rankings remain strong for local high-intent keywords.
• Their email campaigns generate consistent repeat business.
• Their social channels continue to build brand recognition and trust.

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/ Final Thoughts

At MODEFORGE, we specialize in helping businesses like Redbox+ of Orange County transform smart ideas into scalable growth. This project exemplifies the power of integrated marketing strategy—not just to generate leads, but to build resilience, customer loyalty, and long-term success.

The strategic development, digital visibility, and rapid COVID-era pivot demonstrate how marketing strategy—when executed intentionally—can be the catalyst for real business results.