/ Overview

Humphreys & Associates, a leading performance measurement consulting firm serving government and defense sectors, came to MODEFORGE with a clear challenge: modernize and amplify their digital marketing presence to generate meaningful business results. With decades of specialized expertise in Earned Value Management (EVM), project controls, and performance-based project management, their firm is widely respected in the industry—but their digital footprint hadn’t kept pace with their reputation.

MODEFORGE partnered with Humphreys & Associates to design and implement a marketing strategy and search engine optimization tailored to the B2B government and defense landscape. Through an integrated effort focused on performance measurement consulting, we transformed their online visibility, transaction pipeline, and long-term digital growth trajectory.

/ Goals

Humphreys & Associates had several critical objectives:

1. Increase eCommerce conversions for their online training and publications
2. Drive qualified traffic through organic and paid channels
3. Establish search engine dominance for high-intent industry keywords
4. Modernize their B2B marketing strategy, particularly on LinkedIn and niche defense platforms
5. Create measurable results through ongoing marketing management and optimization

Their goals reflected not just a desire for growth—but a commitment to making their digital presence as effective as their professional services.

/ Service Delivered

ModeForge delivered a comprehensive suite of services to support the goals of Humphreys & Associates:

• Marketing Strategy: We built a data-informed roadmap for growth that aligned brand goals with tactical digital execution, tailored to the unique nuances of B2B defense sector audiences.
• Search Engine Optimization (SEO): From technical audits to content creation and backlink building, we helped them climb the ranks for competitive industry keywords like “Earned Value Management training” and “EVM consulting services.”
• Search Engine Marketing (SEM): We designed and optimized Google Ads campaigns targeting high-conversion keywords with strong purchase intent, using a/b testing and analytics to refine performance continuously.
• B2B Social Media Marketing: Our team elevated Humphreys’ LinkedIn strategy with thought leadership content, targeted outreach campaigns, and advertising to key roles in procurement and project management.
• Ongoing Marketing Management: We functioned as an embedded marketing partner—monitoring results, updating content, managing PPC spend, and fine-tuning strategies based on real-time insights.

/ Results & Successes

The numbers speak for themselves:

• 320% increase in eCommerce conversion rate
• 158% increase in total transactions
• 70% increase in overall revenue from digital channels
• 100% search engine results page (SERP) dominance for core industry keywords

These successes were not isolated wins—they represented a holistic shift in how Humphreys & Associates generated value from their digital investments.

One of the most notable victories was the rise in training and publication sales from their eCommerce platform. By restructuring content around buyer intent, improving navigation, and streamlining checkout flows, we made it easier than ever for their government and corporate clients to purchase professional training resources.

On the SEO front, Humphreys moved from being an occasional player in search results to owning top-ranking positions across all critical keywords. This achievement not only increased visibility but cemented them as the go-to authority in performance measurement consulting.

/ Collaboration Highlights

Great results require great collaboration—and Humphreys & Associates brought their A-game. They provided clarity around their internal processes, shared industry insights freely, and were open to experimentation. Together, we:

• Co-developed quarterly performance benchmarks to align efforts with business cycles
• Conducted monthly optimization sprints to refine strategies based on real-time performance
• Maintained a shared marketing dashboard to ensure transparency and accountability

This partnership model helped build trust and led to faster decision-making and more agile execution.

/ Why This Project Matters

This project wasn’t just about boosting clicks or impressions. It was about empowering a firm that provides critical support to government and defense programs with the digital tools they need to expand their impact. Performance measurement consulting is a vital element in ensuring taxpayer-funded projects stay on track, on budget, and mission-aligned.

By making it easier for clients to find, understand, and engage with Humphreys’ services, this project contributed to stronger outcomes not just for the business—but for the organizations and government agencies they serve.

/ Looking Ahead

With a robust foundation in place, Humphreys & Associates is now positioned for scalable growth. Future initiatives include:

• Launching gated content for lead generation from government contractors
• Expanding webinar offerings into certified virtual training events
• Creating a LinkedIn newsletter to drive further thought leadership and email opt-ins
• Exploring Account-Based Marketing (ABM) strategies targeting defense primes and subcontractors

The momentum is real—and the possibilities are expansive.

/ Final Thoughts

At MODEFORGE, we thrive in complex environments—and performance measurement consulting is no exception. Helping Humphreys & Associates strengthen their digital presence and unlock significant growth was a rewarding challenge that showcased the power of aligning strategic marketing with deep domain expertise.

As they continue to lead in EVM and government consulting, we’re honored to be part of the team helping them scale their message, mission, and results.